Men And Emotion: What Do We Know? [INSIGHT]

There has been much discussion of emotions in advertising. The advertising and market research industries have come a long way in gaining a better, more scientific, and more measurable understanding of emotion. Neuroscience has been instrumental to this effort. There is now a basic understanding that asking people to describe their emotions and how they feel about an ad or a brand may yield a scatter plot of results that provide no direction to the brand. Still, it’s critical to talk to your consumer, to hear their voice. When more is needed, neuroscience can provide the missing insights and direction for the brand. So what do we know at this point about men’s emotions when it comes to advertising? Here’s a few trends plus some neurological facts about the male brain.

The History of Mobile Technology in Business. [INFOGRAPHIC]

Ten years ago, the smartphone was in infancy, tablet computers as they are today did not exist, and most business was conducted in person or in ways that seem tedious today. The access to business information and applications through mobile devices has grown exponentially, and there is no sign that this will stop. Apple’s iPhone and iPad running iOS and smartphones running Google Android are dominating the mobile business market, due to their flexibility and ease-of-use.

The case for the Culturally Competent Health Marketing [REPORT]

Newlink America released The Case for Culturally Competent Health Marketing, a white paper that addresses the importance of cultural competency in health care marketing.

While companies across industry sectors have focused their attention on this emerging market, the health care industry has lagged behind.

Blogging Stats 2013 [INFOGRAPHIC]

It can be hard to find a glut of blogging stats all wrapped up in one place, so I was pleasantly surprised to find this infographic. It had a lot of data and statistics regarding blogging, and while a lot of it is US-centric, it does offer up some tasty nuggets.

A Brand Manager’s Video Campaign Checklist

In a majority of marketing-driven companies today, brand managers typically have the final say on their product’s media plan (take a look at the consumer packaged goods industry, for example). Given the far-reaching demands placed on brand managers – from volume forecasting to business reviews – many would agree that a great deal of trust must be placed on media planning agencies to deliver a plan that serves the best interest of the advertiser.

Chief Marketing Officers find it Difficult to Prove impact of Social Media Investments. [INSIGHT]

Chief marketing officers (CMOs) are increasingly allocating resources to social media, but an alarming number are not seeing concrete return on this investment, according to The CMO Survey.

Hispanic Adult Millennials and Cars

By Insight Tr3s

Many Hispanic Millennials are living with their parents well into adulthood to reduce their overhead costs. But with the exception of those with public transportation access, most still need a car to get around. How do their behaviors and choices about cars compare to non-Hispanic Millennials and foreign-born Hispanics in their thirties?

Home Broadband 2013. [REPORT]

Some 70% of American adults ages 18 and older have a high-speed broadband connection at home as of May 2013, according to the Pew Research Center’s Internet & American Life Project. The survey also found that 3% of American adults go online at home via dial-up connections.

How Social is Reshaping Holiday Shopping This Season. [INFOGRAPHIC]

The vast majority of consumers (92%) trust earned media more than any other form of advertising, says this week’s infographic, based on a study by Crowdtap. That’s the basic reason why social media and peer recommendations are transforming the way consumers discover and shop for holiday gifts. The study shares insights into the habits and preferences of social holiday shoppers, which marketers can use to drive red-hot results during the Winter holidays.

Most of Millennial Dollars are Spent in Stores vs. Online.

The NPD Group, Inc. finds that the majority of Millennials’ retail dollars are being spent in brick-and-mortar stores. According to a new report, Winning the Fight For Millennial Shoppers, 81 percent of Millennials’ retail spending occurred in brick-and-mortar stores, compared to only 19 percent online.

The Hispanic Satisfaction Paradigm.

Hispanic Customer Experience Satisfaction is often Higher than Non-Hispanic YET Churn Rate is often Higher. What?

For those who have worked with Hispanic marketing over the past few decades, the term “brand loyalty” was synonymous with Hispanic consumers. Recent customer experience and best practices research conducted across several industries has uncovered a surprising finding:

Hispanics show a much higher churn rate than non-Hispanic customers.

Disconnect between CMOs and CIOs threatens Marketing Effectiveness. [REPORT]

A disconnect between chief marketing officers (CMOs) and chief information officers (CIOs) threatens the ability of companies to deliver effective customer experiences, according to a new study by Accenture. The study, based on a survey of 400 senior marketing and 250 information technology (IT) executives in 10 countries, revealed that only one in 10 of the executives believes collaboration between CMOs and CIOs is currently at the right level.

2013 New Mover Report: Marketers to Get to Know Your New Neighbors. [INSIGHT]

Epsilon released the annual 2013 New Mover Report, which looks at consumers’ spending habits and brand affinity when they move. Analyzing samples of new movers compared to the general population, this year’s study identifies a selection of consumer groups which are, or are not moving, that many marketers may be overlooking.

The Not-So-United States of Technology. [INSIGHT]

Fear of technology’s impact on our lives is nothing new. Just as many fear social media and email are negatively impacting how we communicate with one another today, many new developments throughout history have been met with fear of the changes they would bring.

US Total Media Ad Spend Inches Up, Pushed by Digital

eMarketer expects US advertisers to spend $171.01 billion on paid media this year, up 3.6% over 2012 spending levels, according to our most recent forecast of US ad spending.

Marketers to spend almost 1/3 of Digital Media Dollars on ‘3-Screen Digital Marketing’. [REPORT]

Leading digital buyers are spending 30% of their digital budgets on cross-device campaigns in 2013, according to a major research study released by ValueClick Media and Greystripe. The study, which was conducted by independent research company Advertiser Perceptions, polled hundreds of digital media executives from across the U.S. to uncover how they view present and future opportunities for cross-device advertising.

AHAA continues Membership Expansion and Thought Leadership Initiatives.

Nearly 18 months ago, AHAA: The Voice of Hispanic Marketing announced a strategic shift to expand beyond Hispanic advertising agencies and advocate for all marketing, communications and media firms with trusted Hispanic expertise. Since then, membership has increased by more than 15 percent and AHAA’s Annual Conference has proven to be its most successful yet, with a prominent list of C-suite leaders and industry experts and record-high attendance. In addition, AHAA continues providing the most compelling research as part of its thought leadership platform that helps define best practices in Hispanic marketing and identify the best opportunities for corporate investment and growth.

Spanish is here to stay among Hispanic Adult Millennials.

By Insight Tr3s

Whether at school, at work, or with friends, Hispanic Adult Millennials are likely to speak English in their everyday lives. According to Simmons, 76% of Hispanics 18 to 34 speak English at least half the time when outside the home.

But while they often use English when not at home, that doesn’t mean Hispanic young adults are giving up Spanish altogether. Many Hispanic Adult Millennials still live with their Spanish-speaking parents, and others who have moved out and formed their own families continue to speak it at home. As a result, they aren’t leaving Spanish behind.

Automakers shift investment from traditional ads to digital strategies for launches. [INSIGHT]

Consumers are driving the changes in the car buying experience and automakers are adjusting their marketing strategies to influence the decision making process. According to PwC’s Autofacts Analyst Note for August, automakers are investing in new social media and digital campaigns to launch vehicles and engage the next generation of consumers.

Hispanic Teen Drug use significantly Higher than Other Ethnic Groups.

The Partnership at Drugfree.org released new research from the latest Partnership Attitude Tracking Study (PATS), a nationally projectable survey that tracks teen drug and alcohol use and parent attitudes toward substance abuse among teens. The research, sponsored by MetLife Foundation, shows that Hispanic teens are using drugs at alarmingly higher levels when compared to teens from other ethnic groups. It confirms that substance abuse has become a normalized behavior among Latino youth.