As part of the network’s recently unveiled rebranding campaign, “The Power of T,” Telemundo Media announced the findings of The FAM Study (Familia Americana Moderna), a new study of the U.S. Latino population designed to explore the evolution of the Latino family and its impact on television viewing habits and family influence on purchase decisions in key categories. The study, conducted among over 1,000 Latino adults age 18 and older, also provides a better understanding of the multi-family and extended family phenomenon and explores the role of culture and the situational and selective preference for the use of Spanish. Key findings showed 86% of Latinos identified the “family” as core to their Latino identity; 81% stated that Spanish-language television preserves the language and culture in Latino families; and more than 60% of Latinos look for information and advice within their family across key product categories such as food, financial services and health products. Read the rest of this entry »
The FAM Study: Nearly 90% of Latinos identify ‘Famillia’ as core to their identity. [INSIGHT]
October 4, 2012AHAA announces its Annual Conference April 29-May 1, 2013 in Miami Beach.
October 4, 2012Next spring, the cool place to be is Miami Beach, at the AHAA Annual Conference from April 29 to May 1, 2013 at the Eden Roc Renaissance Hotel. With a retooled format and a hip theme, AHAA’s conference will feature those inspirational trendsetters that influence our world and create the cultural connections with all Americans in art, music, food, entertainment, fashion, politics, technology and so much more. With Latinos driving much of America’s evolving culture, the AHAA conference explores the connections to our work as marketers and how our cross-disciplinary approach is impacted by the world we live in. Read the rest of this entry »
Hispanic Fact Pack 2012 — VIEW now.
July 23, 2012CBS Neuroscience Case Study: Building a Better, Faster Ad for Your Brain
June 27, 2012Can You Cut a 30 Second TV ad in Half and Still Increase Effectiveness?
A lot of time and effort goes into the creation of a 30 second ad. From creative, to design, to branding, to marketing, to media buying, that ad has many uses. But imagine if you could cut it in half and still prove the same or greater impact on the viewer all while multiplying its uses across digital platforms. Read the rest of this entry »
The Revolution of Work 3.0
May 24, 2012By Alex Konanykhin- CEO / TransparentBusiness.com
If you are reading these words on your Internet browser, you are doing something that wasn’t possible 25 years ago. Two decades ago, the web was a project only just being born, and the only way to read the news was in printed newspapers. Today, you can access the same information from your laptop, desktop, tablet or Smartphone in a dynamic and convenient way no matter where you are. Read the rest of this entry »
Amid hyper-globalisation, in-person meetings are key to business success.
May 11, 2012Although important relationships are globally distributed, business leaders say they want more collaboration in person when it comes to activities such as brainstorming for new ideas, managing a specific crisis or making presentations. This is among the findings from a Economist Intelligence Unit survey, Business leaders’ views on interaction. Read the rest of this entry »
State Production Incentives offer new Budget-Friendly Opportunities to Advertisers.
April 24, 2012Marketers have the potential to significantly stretch their marketing budgets by shooting commercials within the approximately twenty states that now offer financial incentives for doing so. In a new whitepaper, The Found Money of State Commercial Production Incentives, the (ANA (Association of National Advertisers) has issued insights on how to best leverage these rebates. Read the rest of this entry »
When advertising speaks for itself
March 14, 2012An idea is worth a thousand words. Advertising, marketing, and communication agencies know this better than anyone. Their job consists of selling creative ideas that help their clients increase sales. However, media agencies also need to promote themselves. In an environment rich with digital platforms and social networks, agencies can use self-promotional viral campaigns to position themselves in the competitive online universe. Read the rest of this entry »
Online availability of TV Shows drives growth in Episodes Watched / Viewing Time.
March 3, 2012As TV networks struggle to find right balance between digital and traditional access to their content, new research from Knowledge Networks shows that online access wins favor with consumers in ways often overlooked by standard metrics. Read the rest of this entry »
AHAA announce Call for Entries for First Edition of ‘U.S.H. Idea Awards’ Honoring the Best in Hispanic Creative.
February 29, 2012AHAA and Círculo Creativo are calling on the best Hispanic creative to compete for the first edition of the U.S.H. Idea Awards, recognizing stellar achievement in work created by U.S. Hispanic agencies and directed at Hispanic audiences. The inaugural U.S.H. Idea Awards will be presented Friday, May 4 at the Intercontinental Hotel in Miami during AHAA’s Annual Conference. Read the rest of this entry »
Facebook preferred Social Network among Creative Professionals.
February 4, 2012When it comes to connecting online with friends, colleagues and acquaintances, Facebook is the place to be for those in creative fields, a new survey by The Creative Group suggests. More than half (56 percent) of advertising and marketing executives interviewed said Facebook would be their social media site of choice if they were limited to using just one. LinkedIn and Google+ ranked second and third with 21 percent and 12 percent of the response, respectively. Regardless of which social media site someone is using for business, staying active is essential, the survey confirmed: Nearly three in 10 (29 percent) executives said not keeping content fresh is the most common mistake creatives make in their professional online profiles. DOWNLOAD Business Etiquette: The New Rules in a Digital Age HERE. Read the rest of this entry »
AHAA Calls on Marketers to “Listen Up!” – Client-Centered Focus – Conference in Miami
January 27, 2012This spring, AHAA will hold its Annual Conference on May 2-4, 2012 at the Intercontinental Hotel in Miami with the theme of “Listen Up!” As the Hispanic marketing landscape continues to evolve, the content of the conference will focus on the client and feature powerhouse speakers from top companies who consistently invest in the Hispanic market and develop creative and successful campaigns that leverage all marketing disciplines and resonate with the target. Read the rest of this entry »
Cultural Identity: From Music Concert to Music Festival.
January 4, 2012By Juan C. Mantilla, Strategic Planning Director – LatinWorks
As an avid concertgoer, I can say that the difference between a good show and an awesome performance depends on the conversation between the fans and the stage. The closer you are to your idols, the more personal and intense the show gets. Similarly, a brand’s ability to deliver compelling messaging and achieve rock-star status depends on the conversation between the consumer and the brand. However, in today’s multicultural marketplace, proximity and volume alone no longer guarantee that everyone will hear a brand’s message. Read the rest of this entry »
Racial Identity is Changing among Latinos.
January 4, 2012In a paper published in Social Science Research, USC Dornsife’s Amon Emeka and Jody Agius Vallejo look at why many people with Latin American ancestry are not identifying themselves as Hispanic on U.S. Census surveys.
By Ambrosia Viramontes-Brody Read the rest of this entry »
Ethnic Groups don’t see Themselves in Advertising, Digital Content.
December 22, 2011Brands that want to reach ethnic minorities online are not doing a very good job, according to some research. An April 2011 survey by Yahoo!, Mindshare and Added Value found that according to Hispanics, blacks and Asian-Americans, digital advertising does not engage them. When asked for three brands doing a good job reaching them, most said they couldn’t name even one. Read the rest of this entry »
The PR Factor 2011.
December 17, 2011Public relations is increasingly in the spotlight for major marketers and their key brand initiatives. One key driver of this trend, clearly, is the rise of social media, as companies focus on new ways to engage with their customers to tell dynamic stories across multiple platforms. In addition, companies are focused on reputation and how issues relate to marketing challenges in today’s increasingly complex world. Read the rest of this entry »
Outlook for the Global Sports Market to 2015 – Changing the Game
December 17, 2011Despite the ongoing troubling economic climate, the sports industry has continued to thrive with many major sporting events proving to be more popular than ever. The popularity of these major events is supported by on-going improvements in broadcasting and technology which is allowing better quality coverage than seen before. At the same time, television companies, sports clubs, governing bodies and even the sports stars themselves, are embracing social media to engage with fans and deliver a greater intensity of experience. Sponsors remain eager and keen to use sponsorship of sports events and teams as part of their marketing mix, and are now using increasingly sophisticated data mining tools to gain greater levels of intelligence and insight into their target markets and help them demonstrate the returns on their investments. Read the rest of this entry »
H20s – Hispanics in their 20s.
December 1, 2011This is the story of how we pursued that question and came to know this young Hispanic segment and the themes that define their lives. We call them H20s. Hispanics in their 20s. And getting to know them in true, intimate depth meant following a unique approach, one summed up by the dictum that if you want to understand how a lion hunts, don’t go to the zoo – go to the jungle. Read the rest of this entry »
Saks Fifth Avenue Snowflake & the Bubble
November 26, 2011Saks is back with a seasonal 3D holiday projection at its flagship store in New York. The Saks Fifth Avenue Snowflake & the Bubble projection show is bigger and even more spectacular this year. The 3D Projection mapping show runs every night for 5 hours through Jan 6th, making it the longest outdoor video mapping experience in the world. Read the rest of this entry »
Multicultural Is the Wave of the Future.
September 17, 2011At the fictional Sterling Cooper ad agency in “Mad Men,” Pete Campbell urges a client to “take a look at the Negro market.” In the TV show the year is 1961. It’s a reminder that the push to understand and target consumers on the basis of their ethnic identity goes back decades. Read the rest of this entry »